FASHION

SISTER SISTER! BALMAIN’S LATEST AD CAMPAIGN.

Fashion powerhouse, Balmain Paris just released a sneak peek of its Fall/Winter 2015 ‘Unconditional Love’ collection. The Parisian brand shared photos from the fab editorial which features famous sisters Gigi and Bella Hadid, Kendall and Kylie Jenner and Joan and Erika Smalls on their Instagram page yesterday. 

Olivier Rousteing, the creative director of Balmain said in a statement, “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.’

The 80’s inspired ad campaign was shot by famous photographer, Mario Sorrenti. Check out the glamorous shots and let us know what you think. Which one is your favourite?

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Gigi and Bella Hadid
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Kendall and Kylie Jenner
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Joan and Erika Smalls
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